The organic industry is often faced with the challenge of convincing the public that organics are not just a trend. Regulations and standards not only keep the organic industry in check, but help to establish the industry as a viable movement focused on growing and educating the public. Despite all of these efforts, some people still need convincing that organics is not a passing fad.
One of the main concerns is that organics are more expensive. Perhaps this is true in some instances because organic products must adhere to stricter regulations for growing, harvesting, transporting and storage; are managed on a smaller scale; and are labor and management intensive. However, if you weigh the costs associated with the clean up of our nation’s water supply, replacement of eroded soil, and health care of farm workers exposed to harmful chemicals, organic foods would probably cost the same or possibly less.
On the flip side though, more and more people are realizing the benefits of organics and the harmful effects of toxic and persistent insecticides, herbicides, fungicides, and fertilizers. This is evident in the 20-24% annual growth in the organic market in the 1990s. In 2000, U.S. sales reached $7.8 billion, according to the Organic Trade Association. It is becoming a mainstream way of life with no signs of slowing down. And that is the best sign of success.
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